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Tori Varyu

Account Director

Tori’s experience in both the public and private sectors allow her to manage projects efficiently and effectively while bringing a fresh perspective to achieving client goals.


Tori can take broad client goals and transform them into an actionable plan with measurable results. Having worked on public affairs campaigns in a wide range of different environments, nothing is too big or too small for her to help clients achieve. Additionally, Tori’s experience with copywriting and content strategy helps her fully understand client messaging and ensure exceptional written deliverables.

Tori has spent almost her entire career in the agency world, starting in the Pacific Northwest and eventually bringing her to Austin, Texas. She has worked in a range of sectors including technology, transportation, healthcare, city and state departments, and more. Prior to her agency experience, Tori also held a position at Nintendo of America in Corporate Affairs, where she gained valuable experience working with the executive team to develop messaging and execute internal-facing campaigns.

Tori was born and raised in Seattle, Washington and attended Gonzaga University. She graduated Magna Cum Laude with a B.A. in English Writing and minors in Public Relations and Entrepreneurship.

She is involved with the Public Relations Society of America and held the position of Austin Chapter Programs Director for two years, organizing gatherings for Central Texas communications professionals to network and learn from one another. In her free time, Tori enjoys working out, reading, and eating on the best outdoor patios.

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