Tori Varyu
Content Lead & Copywriter
Tori specializes in telling client stories that make an impact, understanding how to position a core campaign idea and then bring it to life across channels.
Tori brings a comprehensive understanding of copywriting, content strategy, and creative management specific to the public affairs arena. Her experiences with local, state, and national clients has taught her how to synthesize complex campaign ideas into simple, yet powerful, messages that are accessible and persuasive to legislators and opinion-leaders alike.
Tori comes from a strong agency background in the Pacific Northwest where she developed content and messaging for the Washington State Department of Transportation, the City of Seattle, Amtrak Cascades, and even local clients such as Capital Metro in Austin. Prior to her agency experience, Tori held a position at Nintendo of America in Corporate Affairs, where she gained valuable experience working with the executive team on how best to embody and represent an international brand voice in a strong, consistent manner.
Tori was born and raised in Seattle, Washington and attended Gonzaga University. She graduated Magna Cum Laude with a B.A. in English Writing and minors in Public Relations and Entrepreneurship.
She is involved with the Public Relations Society of America and held the position of Austin Chapter Programs Director for two years, organizing gatherings for Central Texas communications professionals to network and learn from one another. In her free time, Tori enjoys running and playing soccer in the sunshine, reading, and eating on the best outdoor patios.