Tori Varyu

Copywriter

Tori specializes in telling client stories that make an impact, each aiming to communicate value, evoke emotion, and inspire action. 


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Whether print or digital, Tori has wide-ranging experience in copywriting and content strategy. She understands how to take a core campaign idea and bring it to life, capturing the attention of target audiences and promoting action. Tori’s utilizes her creative writing background to easily maneuver between different types of content to deliver complex messaging in highly consumable, engaging ways.

Tori comes from a strong agency background in the Pacific Northwest where she developed content and messaging for the Washington State Department of Transportation, the City of Seattle, Amtrak Cascades, and even local clients such as Capital Metro in Austin. Prior to her agency experience, Tori worked with Nintendo of America’s Corporate Affairs team, where she regularly interfaced with top executives and gained the skills to exemplify a single brand voice in a strong, consistent manner.

Tori was born and raised in Seattle, Washington and attended Gonzaga University. She graduated Magna Cum Laude with a B.A. in English Writing and minors in Public Relations and Entrepreneurship. She is actively involved with the Public Relations Society of America as the Austin Chapter Programs Director, organizing gatherings for Central Texas communications professionals to network and learn from one another. Tori recently moved to Austin, so she enjoys spending time in the sunshine, paddle boarding on Lady Bird Lake, and eating on the best outdoor patios.

ELIZABETH CUSTY