February Digital News Stories


*Recommended Story: Facebook to Test Mid-Roll Video Ads

Jan 9th, 2017  •  http://on.wsj.com/2kn8c0k

Facebook has been testing the ads that run in the middle of videos for its live-streaming product, Facebook Live, but the new effort would extend that program into regular videos.

*Recommended Story: Facebook Messenger begins testing ads…and they’re big

Jan 25th, 2017 •  http://tcrn.ch/2kGX4ra

Messenger ads will allow businesses to place an ad on the Messenger home screen. These card-style ads will include image thumbnails accompanied by text and a link, appearing below recent conversations on the home screen.

*Recommend Story: Facebook wants you to watch longer videos, so it’s going to show you longer videos

Jan 26th, 2017 •  http://bit.ly/2kGQalH

Facebook is tweaking its News Feed algorithm to emphasize longer videos that are able to retain their audience. The longer the retainment period, the more likely Facebook is to promote the video in News Feeds.


Facebook Agrees to Audit of its Metrics Following Data Controversy

Feb 10th, 2017  •  http://on.wsj.com/2kna1KE   


Facebook Revenue Jumps Again, Buoyed by Mobile Advertising

Feb 1st, 2017  •  http://on.wsj.com/2knf9i2   


Mark Zuckerberg sees video as a ‘mega trend’ and is gunning for YouTube Feb 1st, 2017 •  http://cnb.cx/2knbmB7


5 Things Marketers Should Note From Facebook’s 4th Quarter Earnings

Feb 1st, 2017 •  http://on.wsj.com/2kn468F


Facebook starts opening its black box to keep advertisers from avoiding Audience Network

Feb 1st, 2017 •  http://mklnd.com/2kGPrBb


Facebook has hired an MTV executive to create original content

Feb 9th, 2017 •  http://bit.ly/2kGMLn5


Facebook Gives Marketers New Data Tools to Compare to TV

Jan 31st, 2017 •  http://bit.ly/2kGOTv4


Facebook Is Trying Everything to Re-Enter China—and It’s Not Working

Jan 30th, 2017 •  http://on.wsj.com/2kGSxVC


A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

Jan 24th, 2017  • http://read.bi/2kGPv3D


Facebook looks like it’s going to stop paying publishers to make live videos Jan 17th, 2017  •  http://bit.ly/2kGUDVu


Facebook and Snapchat:

Facebook just made a key move in its quest to crush Snapchat

Jan 25th, 2017  •  http://read.bi/2kGWxpb


Facebook Is Developing Animated Selfie Masks for Brands

Jan 30th, 2017 •  http://bit.ly/2kGYeD2


Facebook, Snapchat Deals Produce Meager Results for News Outlets

Jan 24th, 2017 •  http://bloom.bg/2kGQwsH


Instagram and Snapchat:

*Recommended Story: Instagram Stories is stealing Snapchat’s users

Jan 30th, 2017 •  http://tcrn.ch/2kGPXiv

There has been a decline in Snapchat Stories views of 20 to 30 percent since Instagram Stories launched. Instagram Stories however, has reached 150 million daily users since it launched.


Warning Signs Abound As Snap Barrels Toward IPO

Feb 1st, 2017 •  http://bzfd.it/2kGKLLH


*Recommended Story: Twitter’s advertising business is stalling

Feb 9th, 2017 •  http://tcrn.ch/2kGKCrl

In the fourth-quarter of 2016, Twitter’s advertising revenue was reported down year-over-year, despite the US Presidential Election that put the platform directly into the limelight.


Twitter Rethinks Ad Strategy in Effort to Translate User Growth Into Additional Revenue

Feb 9th, 2017 •  http://on.wsj.com/2kGTk9i


Twitter says it’s going to start pushing more abusive tweets out of sight

Feb 7th, 2017 •  http://bit.ly/2kGE7oE


Twitter’s Inauguration Viewers Hit Record Amid Broader Audience Debate

Jan 24th, 2017 •  http://on.wsj.com/2kGQrVR


Huffington Post copies Snapchat with new 'storybook' format

Feb 7th, 2017  •  http://bit.ly/2kGFCmG


Snap to Work With IPG on Startup Investment Program

Feb 2nd, 2017 •  http://on.wsj.com/2kGQAbR


Snapchat IPO Shows Wisdom Beyond Its Years

Feb 1st, 2017 •  http://bloom.bg/2kGUAct


Will Snap Pop? Investors Seem Skeptical

Feb 13th, 2017 •  http://on.wsj.com/2kGQ8Kw


Snap to spend $1 billion on Amazon cloud services

Feb 9th, 2017 •  http://reut.rs/2kGUdPa


Snap’s IPO Filing Offers Peek Into Its Advertising Strategy

Feb 2nd, 2017 •  http://on.wsj.com/2kGR69N


In Snap IPO, New Investors to Get Zero Votes, While Founders Keep Control Jan 16th, 2017 •  http://on.wsj.com/2kGV1U9



Marketers Push Pinterest to Ramp Up Advertising

Jan 30th, 2017 •  http://on.wsj.com/2kGUBNC


Pinterest Rolls Out Search Ads

Feb 1st, 2017 •  http://on.wsj.com/2kH0LNy



YouTube Red launches slate of original children's programming

Feb 13th, 2017   •   http://lat.ms/2kGN8hz


A big-time YouTube publisher says YouTube needs to give premium content more attention

Feb 13th, 2017 .  •  http://bit.ly/2kGVs0M


YouTube Discloses Glitch That May Have Inflated Total Channel View Counts

Jan 20th, 2017 .  •  http://bit.ly/2kGXIF2



*Recommended Story: How Google’s Ad Auction Work

Jan 19th, 2017   •  http://on.wsj.com/2kGKeJI

Google’s system relies on a so-called second-price auction mechanism: Advertisers don’t pay what they bid—they pay just enough to beat the bid of the next ranked ad.


Marketers Should Note These 5 Things From Google Parent Alphabet’s Earnings

Jan 26th, 2017   •  http://on.wsj.com/2kGIdNs


Google Uses Its Search Engine to Hawk Its Products

Jan 19th, 2017  •  http://on.wsj.com/2kGQj8Q


Native Ads:

Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break Jan 18th, 2017  •  http://on.wsj.com/2kGQAZq



How the New York Times Is Clawing Its Way Into the Future

Feb 12th, 2017  •  http://bit.ly/2kGWhGU


Time Inc. to Meet Suitors and Grant ‘Data Room’ Access

Feb 3rd, 2017  •  http://on.wsj.com/2kGKUPg


New York Times’ Profit Hit by Print Ad Decline

Feb 2nd, 2017  •  http://on.wsj.com/2kH3N4D


Journalism That Stands Apart

Jan. 2017  •   http://nyti.ms/2kGSNUw



Showtime Hits 1.5 Million Streaming Subscribers, CBS All Access Nears Same Mark

Feb 13th, 2017  •  http://bit.ly/2kGWXfq


Anime Specialist Crunchyroll Tops Million Subscriber Mark

Feb 9th, 2017  •  http://on.wsj.com/2kH1Gxz


HBO Now Grows to More Than 2 Million Domestic Subscribers

Feb 8th, 2017   •   http://bit.ly/2kH3SoT


Nielsen Cross-Measurement Efforts Get New Boost

Feb 7th, 2017  •   http://bit.ly/2kGXj5v


Oscar Nominations Validate Amazon’s Hollywood Ambitions

Jan 24th, 2017  •   http://on.wsj.com/2kH2gLL


AT&T’s DirecTV Now Added at Least 200,000 Subscribers in First Month

Jan 20th, 2017•   http://on.wsj.com/2kH02vK


Netflix’s Global Growth Fuels Surge in Subscribers

Jan 19th, 2017•   http://on.wsj.com/2kGTTj6



*Recommended Story: Facebook Tunes Into Television’s Market

Jan 31st, 2017•   http://on.wsj.com/2kH8zij

The social network is developing a video-centric app for television set-top boxes, people familiar with the matter said, giving it a home for video content—as well as a new vehicle for video advertising.


*Recommended Story: Fox Profit Jumps 27% on Sports, Political Advertising

Feb 6th, 2017  •   http://on.wsj.com/2kGUVM0

21st Century Fox Inc. posted a 27% increase in profit for the most recent quarter, driven by stronger advertising and affiliate fees at its broadcast and cable-television segments.


Saturday Night Live Hits 6-Year Ratings High

Feb 12th, 2017   •   http://bit.ly/2kGIIHq


Grammy 2017 Ratings Rise From the Last Two Years

Feb 13th, 2017•  http://bit.ly/2kGYaDu


Disney Restructures Ad Sales for Entertainment Networks

Feb 8th, 2017  •   http://on.wsj.com/2kGGjg0


Viacom to Narrow Focus to Six Key Cable-TV Channels

Feb 8th, 2017  •   http://on.wsj.com/2kGQvVI


Disney's CEO says there are too many ads on TV — and lays out ESPN's plan for the future

Feb 7th, 2017  •   http://read.bi/2kGJzb6


Facebook Tunes Into Television’s Market

Jan 31st, 2017  •   http://on.wsj.com/2kH8zij


Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

Jan 24th, 2017  •   http://bit.ly/2kGVdCA


Broadcast TV Midseason Report Card: What's Working... and What Isn't

Jan 23rd, 2017  •   http://bit.ly/2kGZN41


FCC’s TV Airwaves Auction Nears End With About $18 Billion in Bids

Jan 18th, 2017  •   http://on.wsj.com/2kH3lTL


Fake News:

*Recommended Story: CNN Is Hiring a Real Reporter to Investigate Fake News

Jan 19th, 2017 •  http://bit.ly/2knnhiC

CNN is trying to fight the claim that it is "fake news" by taking steps to hire a real fake news reporter—someone who can actually investigate the origin of the lies that are spread, mostly on social media, by the electorate.


*Recommend Story: Facebook and Google Step Up Efforts to Combat Fake News

Feb 6th, 2017 •   http://on.wsj.com/2kGZAOk

With European countries heading into pivotal election campaigns in coming months, Facebook Inc. and Alphabet Inc.’s Google are rolling out initiatives and tools aimed at slowing the spread of online misinformation by flagging false or hoax news articles for readers.


IAB Chief Calls On Online Ad Industry to Fight Fake News

Jan 30th, 2017 •   http://on.wsj.com/2kncrco


Facebook Moves to Curtail Fake News on ‘Trending’ Feature

Jan 25th, 2017  •  http://on.wsj.com/2knlwC2


*Recommended Story: *Why the Super Bowl's Digital Ad Strategy Is Back on Track -- and What Marketers Should Do About It

Jan 31st, 2017 •  http://bit.ly/2knuNd9 

Fox is selling its digital ad inventory for the Super Bowl separately from broadcast (linear) ad inventory. The reversal should be a welcome change to advertisers for several reasons, beginning with the fact that this makes the Super Bowl accessible to many more advertisers that want to reach the rapidly growing number of fans who have cut their cable cords.


First-Ever Overtime Super Bowl Attracts 111.3 Million TV Viewers

Feb 6th, 2017 •  http://on.wsj.com/2knzbJ5


Four Advertisers Bet on Super Bowl Overtime and Won Big

Feb 6th, 2017 •  http://on.wsj.com/2knhh9g


Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

Feb 9th, 2017 •  http://bit.ly/2knlZUv


What Will Digital Do to the Super Bowl?

Feb 5th, 2017 •  http://on.wsj.com/2kniQE9


'There's a bit of fatigue': Why some brands are staying away from Super Bowl this year

Jan 27th, 2017  •  http://bit.ly/2knsF5g